For Licensed Contractors
Stop chasing leads. Start closing jobs.
WorkOrder routes high-intent, trade-matched leads directly to you. Homeowners, agents, and property managers submit real jobs — you quote, you win.
Join as a contractorYou've been burned by bad leads before.
- Leads shared with 8–12 other contractors — race to the bottom on price.
- Homeowners just browsing — no real intent to hire.
- Pay per lead whether you win the job or not — no accountability.
WorkOrder is different.
- Max 3 contractors per lead — you have a real shot at every job.
- High-intent only — inspection reports, maintenance requests, homeowner jobs.
- Pay scales with job size — $20 for small jobs, up to $200 for large projects.
How it works for contractors
- 1
Complete your profile
Add your license, trades, service area, and load your account balance.
- 2
Set your preferences
Choose your trade categories, zip codes, and monthly budget cap.
- 3
Receive matched leads
We notify you instantly when a job matches your profile.
- 4
Review and quote
See the full job description, location, estimated value, and lead fee before you decide.
- 5
Build your reputation
Fast responses and completed jobs build your score — priority routing on premium leads.
Four lead sources that keep your crew busy all year.
Most lead platforms give you one type of job. WorkOrder gives you four — each with different job sizes, frequencies, and margins. Together they fill your entire pipeline.
Transactional leads.
Inspection report leads
Real estate buyers need repairs quoted before closing — often within days. These are large-scope jobs: roof replacements, electrical panel upgrades, full replumbs. Job sizes typically range from $5,000 to $150,000+. One job can keep a crew busy for weeks.
Property management leads.
Building & portfolio work
Property managers submit maintenance requests across hundreds of units — leaky faucets, broken appliances, unit turnovers, HVAC service. Smaller jobs, but consistent and predictable. These fill your schedule between big jobs and keep your crew earning every week of the year.
Homeowner leads.
Direct homeowner requests
Homeowners who know exactly what they need fixed and are ready to hire. High intent, clear scope, no tire-kickers. Job sizes typically $500–$15,000 — bread and butter work that keeps margins healthy.
Investor leads.
Renovation & rehab scopes
Real estate investors need full renovation scopes — kitchens, baths, ADUs, full gut rehabs. These are the highest-value jobs on the platform, typically ranging from $50,000 to $500,000+. One investor relationship can mean years of repeat work across an entire portfolio.
A roofing contractor could win a $45,000 re-roof from an inspection lead, 12 gutter jobs from a property manager, and 8 homeowner repairs — all from WorkOrder. That's a full pipeline from one platform.
Your quote becomes free marketing.
Here's something no other lead platform offers.
The disclosure package effect
When you quote a job through WorkOrder and the seller includes your quote in their disclosure package, every buyer, agent, lender, and attorney involved in that transaction sees your name, your pricing, and your professionalism — that's 5 to 10 real estate professionals on every single deal. Even if you don't win that job, your brand travels through the transaction. Over time, agents start requesting you by name — a marketing channel most contractors have never thought about, and it costs you nothing extra.
Your quote is your marketing.
Quote in 10 minutes from your truck.
WorkOrder leads come with more information than any other lead source — so you can quote accurately without a site visit.
What you get
Typical
Name and phone number
WorkOrder
Full job description + photos + inspection report language + location in home + severity + AI cost estimate
Time to quote
Typical
Drive 45 min for a site visit
WorkOrder
10 minutes from your truck
Intent level
Typical
Maybe interested
WorkOrder
In contract or actively hiring
Competitors
Typical
8–12 other contractors
WorkOrder
Max 3 other contractors
Job information
Typical
Whatever they remember to tell you
WorkOrder
Structured data from inspection reports, tenant notes, or homeowner descriptions
Marketing value
Typical
None
WorkOrder
Quote may appear in disclosure packages seen by 5–10 real estate professionals
The average WorkOrder lead takes 10 minutes to quote. The average HomeAdvisor lead takes 45 minutesjust to determine if it's worth quoting.
Transparent pricing — always.
Lead fees scale with estimated job value. You only pay for leads you receive.
| Est. job value | Lead fee |
|---|---|
| Under $500 | Not routed (below threshold) |
| $500–$1,000 | $20 per lead |
| $1,000–$5,000 | $50 per lead |
| $5,000–$10,000 | $100 per lead |
| $10,000–$25,000 | $150 per lead |
| $25,000+ | $200 per lead |
A contractor who wins 1 in 3 jobs on a $50,000 project pays $600 in leads to acquire a $50,000 job. That's a 1.2% cost of acquisition.
Included with your leads
Spend $300/month on leads — get WorkOrder Pro free.
WorkOrder Pro is a complete project management platform built for contractors — included at no extra cost when you maintain $300 or more in monthly lead spend.
WorkOrder Pro includes:
- AI-powered quote and proposal generation
- Legally compliant contract generation with e-signatures
- Change order management and approval tracking
- Client portal and real-time project tracking
- Document storage and complete job history
- Foreman AI — your proactive business intelligence assistant
Project management software typically costs $50–$150/month. WorkOrder Pro is included free when you spend $300+/month on leads. Your lead investment pays for your entire project management platform.
Get paid faster — and never chase a payment again.
WorkOrder's built-in payment tracking keeps every transaction on record — so there's never any confusion about what was paid, when, and for what.
Accept payments directly.
Homeowners and property managers pay through WorkOrder. No more chasing checks, waiting on ACH transfers, or dealing with “the check is in the mail.” Payment comes through the platform — clean, fast, and documented.
Complete payment history.
Every payment is logged with a timestamp, job reference, and amount. You have a permanent record of every transaction — useful for bookkeeping, tax records, and any payment disputes. No more he-said-she-said.
Milestone-based payments.
Break large jobs into payment milestones — deposit, mid-project, and completion. Clients feel protected, you get paid in stages, and everyone has a clear paper trail from start to finish.
For your clients
Offer financing to your clients — get paid upfront, win more jobs.
The number one reason homeowners don't move forward with a quote is budget. WorkOrder lets you offer embedded financing to your clients — so budget is never the reason you lose a job.
When you submit a quote through WorkOrder, your client can choose to finance the project on the spot — they apply in minutes, get a decision same day, and you get paid in full upfront. Budget objections disappear, and the lender takes on the payment risk so you never wait on draws or partial payments. Your client gets to say yes to the full scope of work instead of asking you to cut corners to fit their cash on hand.
- You get paid in full upfront — the lender takes on the payment risk, not you.
- Close jobs you would have lost to budget objections.
- Offer financing as a competitive advantage — most contractors can't.
Be first to offer financing to your clients
Contractor client financing coming soon — join the waitlist and we'll notify you when it's available